Driven by Experience, Defined by Hospitality

Crafting immersive hospitality experiences, from memorable hotel stays to standout food and beverage concepts, that transform everyday moments into sought after destinations.

About

I’m Yasemin Erdogan, a marketing professional with seven years of experience building and growing lifestyle hospitality brands, with a strong focus on food and beverage and experiential activations. I specialize in connecting digital strategy with on property experiences through content, partnerships, and programming that bring brands to life.

At Treehouse Hotel Silicon Valley, I lead marketing across the hotel and its F&B concepts including Valley Goat, Beer Garden, and Backyard Cafe. I drive brand visibility and guest engagement through a high volume of activations and programming, supported by integrated digital campaigns and storytelling. This approach contributed to a number one TripAdvisor ranking within six months and MICHELIN Guide inclusion in the first year.

My work spans websites, social, email, and experiential marketing, with a focus on creating cohesive brand ecosystems that translate into foot traffic, reservations, and repeat guests. I’m especially interested in roles where I can build culturally relevant F&B brands and create experiences people genuinely want to be part of.

F&B Driven Experiences

Tail-Goat with Chef Stephanie Izard

Valley Goat - Treehouse Silicon Valley

Hosted the Tail-Goat with Chef Stephanie Izard & Friends at Valley Goat and Beer Garden, presented by Capital One, during Super Bowl weekend. The event welcomed 200 Capital One cardholders and invited guests for an elevated tailgating experience featuring Chefs Stephanie Izard, Bryan Voltaggio, Karen Akunowicz, Adam Sobel, and Crista Luedtke. Guests enjoyed curated food and beverage offerings alongside exclusive gifting.

First Friday

Beer Garden - Treehouse Silicon Valley

Lead and execute a recurring First Friday event series, consistently welcoming 150+ guests for evenings of curated, high-energy experiences and strong community engagement. The series attracted notable influencers and featured interactive highlights such as a granita station, a build-your-own spritz bar, partner activations, and live cooking experiences led by our property chefs.

Happy Birthday, Kid

Valley Goat - Treehouse Silicon Valley

I led the planning and execution of Valley Goat’s one-year anniversary celebration at Treehouse Hotel Silicon Valley, delivering a high-impact event for 224 guests, including 8 influencers, with strong engagement throughout. I curated a VIP experience for 30 guests featuring time with Chef Stephanie, a live cooking station, and a signed cookbook, adding an elevated, intimate component.

Tiny Goat

Valley Goat - Treehouse Silicon Valley

I lead and promote the quarterly Tiny Goat dining series at Treehouse Hotel Silicon Valley, an intimate, chef-driven experience hosted in The Vale with Chef Stephanie. Each event brings together a curated group of guests for a seasonal menu and interactive dining atmosphere, with chef engagement, curated cocktails and wines, and professional photography to elevate and extend the experience.